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Exam 17: Direct and Online Marketing: Building Direct Customer Relationships

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Question 71

Multiple Choice

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Randy keeps getting unwanted and annoying e-mails from several marketing firms unknown to him. The number of these e-mails is alarmingly high in his inbox. Which of the following best describes these mails?

A) malware
B) adware
C) Trojan
D) firewall
E) spam

F) All of the above
G) D) and E)

Correct Answer

verified

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Question 72

Multiple Choice

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The ________, a vast public web of computer networks, connects users of all types all around the world to each other and to an amazingly large information repository.

A) Internet
B) Intranet
C) digital catalog
D) customer database
E) network bridge

F) B) and D)
G) All of the above

Correct Answer

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Question 73

Multiple Choice

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Amazon.com, eBay, and GEICO approach customers via Web sites or mobile apps. This is an example of ________.

Digital catalogs eliminate printing and mailing costs.

Viral marketing allows marketers to send tailored messages to targeted customers who have chosen to receive them.

Craigslist.com and eBay are popular market spaces that facilitate the online exchange of goods and information in the form of ________ online marketing.

How does online marketing provide flexibility for sellers?

________ online marketing involves consumers buying or exchanging goods or information directly with one another.

Which of the following is true about e-mail marketing messages?

How can a customer database be used as a relationship-building tool?

________ data in the customer database includes data about the recency, frequency, and monetary value of past purchases of a customer.

Donello Equipments hosts infomercials on television and at the same time allows its viewers to interact with its advertisements. Viewers can request more details and order via their Internet-ready smart televisions. Which of the following forms of marketing is evident here?

All of the following are forms of direct marketing EXCEPT ________.

Renkel Cosmetics sends a sample of the newest cosmetics line to all premium members' addresses. Which of the following best describes Renkel's form of marketing?

In addition to its Web site, Aaron Opticians has stores that offer a wide variety of eyeglasses, sunglasses, and accessories. Buyers can order the product on the Web site or go to the nearest store to make purchases. Which of the following best describes Justbuy.com?

Selleverything.com is a Web site that allows individuals to sell or auction products. Users can bid for items, which are then delivered to the highest bidder's address by Selleverything.com, which receives a small commission. Which of the following major online marketing domains is evident from this scenario?

What are the characteristics of a successful Web site?

What kind of information is likely to be included in a business-to-business customer database?

Marketing Web sites give consumers online places to congregate, socialize, and exchange views and information.

With outbound telephone marketing, the company provides a toll-free phone number to receive orders from television ads, print ads, direct mail, and catalogs.