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Exam 15: Distributing Products

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Question 1

True/False

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Department stores offer a wide variety of products that are sold in separate departments.

A) True
B) False

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Question 2

Multiple Choice

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________ utility adds value to goods by having them available where people want them.

A) Spatial
B) Location specific
C) Place
D) Geographic

E) A) and B)
F) A) and C)

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Question 3

Multiple Choice

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Caitlin, owner of a card shop in a small shopping center, sells cards produced by a national company. Caitlin sells to final customers, so she is a

Currently, in the United States the greatest volume of goods and services is shipped by

Home Helpers, Inc. produces a variety of reasonably-priced household appliances. To cut costs, the company has decided to eliminate all of the marketing intermediaries who help distribute its products. Home Helpers will be able to reduce its total marketing costs by eliminating the marketing functions these intermediaries perform.

Anderson works in the marketing department at Marshall Manufacturing. Much of his job involves managing the movement of materials, parts, and information from suppliers to his firm. He tries to coordinate these flows with his firm's factory processes and assists with the efficient movement of finished goods to final consumers. These activities suggest that Anderson's job responsibilities focus on

Although drop shippers own merchandise they have shipped to buyers, they do not actually handle, stock, or deliver this merchandise themselves.

Salespeople can be important providers of information utility.

Athleisure, Inc. sells athletic gear by sending customers a catalog nine times a year. The company has no retail stores or website, but offers a toll-free order number that operates 24 hours a day, 365 days a year. Athleisure, Inc. sells using a technique known as

In a(n) ________ distribution system all of the organizations in the channel of distribution are owned by one firm.

Simon is a personal electronics salesperson for a major retail chain. When he makes recommendations to customers to help them select the product that will best meet their needs, Simon is providing information utility.

To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

A distribution warehouse stores products for relatively long periods of time.

Telemarketing is the sale of goods and services by telephone.

Which of the following firms would be most likely to use a selective distribution strategy for its products?

Traditional retailers that have begun using online stores to supplement their physical stores are finding that the Internet not only provides a new way to sell goods, it also requires a new system to distribute goods.

Mall owners tend to like kiosks because they create a marketplace atmosphere.

In multilevel marketing, salespeople have little incentive to recruit new salespeople, because the new salespeople may compete against them and reduce their income.

As she works in the marketing department of a major manufacturing firm, Cassidy spends most of her time trying to coordinate the movement of materials, parts, finished goods, and information through all of the organizations involved in the distribution process. These activities suggest that Cassidy's job responsibilities focus on supply chain management.

According to the Spotlight on Small Business box, thredUP founders discovered their first distribution system, very similar to eBay's, was the best suited for their business.