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Process innovation causes an upward shift in a firm's total product curve and


A) a decrease in its average product.
B) a downward shift in its average total cost curve.
C) an upward shift in its average total cost curve.
D) an upward shift in its marginal revenue curve.

E) A) and C)
F) B) and C)

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In economists' models, technological advance occurs in


A) the very long run.
B) either the short run, long run, or very long run.
C) manufacturing industries but not in service industries.
D) pure competition but not in monopolistic competition, oligopoly, and pure monopoly.

E) A) and B)
F) A) and C)

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Which of the following is a "spin-off" firm?


A) Amazon
B) Yum! Brands
C) McDonald's
D) Pepsi

E) C) and D)
F) B) and C)

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List and describe the two types of innovation.

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There are two types of innovation, produ...

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Creative destruction is


A) the process by which large firms buy up small firms.
B) the process by which new firms and new products replace existing dominant firms and products.
C) a term coined many years ago by Adam Smith.
D) applicable to planned economies but not to market economies.

E) C) and D)
F) A) and B)

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An industry with which of the following four-firm concentration ratios would tend to have the greatest amount of R&D expenditures as a percentage of sales?


A) 0
B) 10
C) 50
D) 100

E) A) and B)
F) A) and C)

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Entrepreneurs often form new small firms called "spin-off firms."

A) True
B) False

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Suppose that a firm successfully introduces a highly profitable new product. If this new product is priced higher than existing substitute products, then the


A) new product has greater marginal utility than the existing products.
B) laws of economics have been violated.
C) new product must have increasing, not diminishing, marginal utility.
D) existing products were unprofitable to produce.

E) C) and D)
F) A) and B)

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  Refer to the diagram. Process innovation will tend to A) shift ATC<sub>1</sub> to ATC<sub>2</sub>.	 B) shift ATC<sub>2</sub> to ATC<sub>1</sub>. C) change output from <sub>Q</sub>1 to Q<sub>2</sub>. D) change output from <sub>Q</sub>2 to Q<sub>1</sub>. Refer to the diagram. Process innovation will tend to


A) shift ATC1 to ATC2.
B) shift ATC2 to ATC1.
C) change output from Q1 to Q2.
D) change output from Q2 to Q1.

E) B) and C)
F) C) and D)

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  Refer to the data. At $40 million of R&D expenditures, the A) marginal cost of R&D exceeds the marginal benefit. B) marginal benefit of R&D exceeds the marginal cost. C) expected rate of return from R&D is negative. D) firm has exceeded its affordable level of R&D. Refer to the data. At $40 million of R&D expenditures, the


A) marginal cost of R&D exceeds the marginal benefit.
B) marginal benefit of R&D exceeds the marginal cost.
C) expected rate of return from R&D is negative.
D) firm has exceeded its affordable level of R&D.

E) B) and C)
F) C) and D)

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Do economists believe that patents should be eliminated on some types of products? Explain.

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Yes, some economists believe the net ben...

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  Refer to the data for a consumer whose income = $6. In equilibrium, the introduction of new product Z has increased this consumer's total utility by A) 24 utils. B) 98 utils. C) 74 utils. D) 14 utils. Refer to the data for a consumer whose income = $6. In equilibrium, the introduction of new product Z has increased this consumer's total utility by


A) 24 utils.
B) 98 utils.
C) 74 utils.
D) 14 utils.

E) B) and D)
F) B) and C)

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Which pair of market structures provides firms with the greatest ability to finance R&D out of retained earnings?


A) oligopolists and pure monopolists
B) pure competitors and pure monopolists
C) pure competitors and monopolistic competitors
D) monopolistic competitors and pure monopolists

E) None of the above
F) B) and C)

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Legal protections against competitors producing and selling a product identical to the one you invented are called _________; legal protections against competitors using your product's name are called __________.


A) patents; trademarks
B) trademarks; copyrights
C) copyrights; patents
D) trademarks; patents

E) A) and C)
F) A) and D)

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  In the graph, the optimal amount of R&D spending and the interest-rate cost-of-funds at that optimal level would be, respectively, A) $10 million and 9 percent. B) $10 million and 13 percent. C) $30 million and 9 percent. D) $50 million and 6 percent. In the graph, the optimal amount of R&D spending and the interest-rate cost-of-funds at that optimal level would be, respectively,


A) $10 million and 9 percent.
B) $10 million and 13 percent.
C) $30 million and 9 percent.
D) $50 million and 6 percent.

E) None of the above
F) B) and C)

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Which of the following does not aptly describe innovation?


A) first commercial use of a new production process
B) discovery of a new production method
C) creation of a new form of business enterprise
D) commercial introduction of a new product

E) A) and D)
F) B) and C)

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The conjecture that R&D expenditures as a percentage of firms' sales first rise, reach a peak, and then fall as industry concentration rises is known as the


A) inverted-U theory of R&D.
B) average product of R&D theory.
C) bell-shaped-curve theory of product innovation.
D) theory of increasing and diminishing returns.

E) A) and B)
F) B) and D)

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  Refer to the data for a consumer whose income = $12. In equilibrium, the introduction of new product Z has increased this consumer's total utility by A) 54 utils. B) 42 utils. C) 60 utils. D) 66 utils. Refer to the data for a consumer whose income = $12. In equilibrium, the introduction of new product Z has increased this consumer's total utility by


A) 54 utils.
B) 42 utils.
C) 60 utils.
D) 66 utils.

E) A) and D)
F) None of the above

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The process by which new firms and new products replace existing dominant firms and products is called


A) monopolistic competition.
B) the inverted-U process.
C) process innovation.
D) creative destruction.

E) C) and D)
F) A) and B)

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In exchange for a share of ZYX's profits if it succeeds, Firm ABC provides development funds to newly formed ZYX, which is developing an innovative product. ABC funds are called ____________, while ZYX is known as a ____________.


A) venture capital; start-up
B) retained earnings; entrepreneurial firm
C) mutual funds; start-up
D) transfer payments; entrepreneurial firm

E) A) and B)
F) None of the above

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