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Exam 12: Managing Innovation and Fostering Corporate Entrepreneurship

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Question 31

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Which of the following is not part of a culture of entrepreneurship?

A) The search for venture opportunities permeates every part of the organization.
B) Every value chain activity is viewed as a source of entrepreneurial value creation.
C) Employees at every level are attuned to opportunities to help create new businesses.
D) A select staff are assigned to be attuned to new opportunities to create business.

E) A) and B)
F) A) and C)

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Question 32

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Real options analysis (ROA) is an investment analysis tool from the field of finance. When applied to entrepreneurship, it suggests a path that companies can use to manage the ________associated with launching ________ ventures.

A) certainty; large
B) risk; stable
C) uncertainty; new
D) interests; new

E) All of the above
F) A) and B)

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Question 33

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If a company dramatically lowers prices to take market share from rival firms, this is an example of

What kind of innovation do Hulu, Amazon Prime Video, and Airbnb represent?

________ produce fundamental changes that can transform a company or even revolutionize an industry, while ________ enhance existing practices and often represent evolutionary applicationsof fundamental breakthroughs.

Which of the following is not one of the methods companies can use to enhance their competitive position via innovativeness?

One of the important questions the corporation must address in assessing the effectiveness of its venturing initiatives is that of the sustainability of its basis of competitive advantage.

After witnessing the emergence of eBay and Amazon, Marc Benioff questioned why computer software was still sold in boxes rather than leased with a subscription and downloaded through the Internet. This was the genesis of Salesforce.com, a firm with over 6.7 billion USD in sales in 2016. This is an example of which innovator DNA trait?

Fair Oaks Farms, one of the largest dairy farms in the country, is rapidly becoming a zero-carbon-footprint dairy. Starting with the 430,000 gallons of manure produced daily, a numberof innovations designed to capture value from the manure and assorted by-products are leading to greater efficiencies and at the same time are environment-friendly. This is an example of a firm defining its ________ envelope.

Which of the following dimensions of entrepreneurial orientation is described as a forward-looking perspective characteristic of a marketplace leader that has the foresight to seize opportunities?

What is the difference between product innovation and process innovation? How is each used?

Exit champions are often reluctant to gather hard data about a venture because it might kill the project.

If managers believe that their abilities can reduce the risks inherent in decision making to a much greater extent that they actually can, they might demonstrate ________ and trust only their own judgment rather than conduct sufficient analysis.

Whereas ________ are willing to violate procedures and operate outside normal channels, ________ gather hard data and develop a strong case for why a project should be killed.

Which habit is most directly related to the innovative process that managers should acquire as they start to build the innovative DNA needed to be more successful innovators in the future?

If not all corporate venture efforts are financially rewarding, how else might they be evaluated?

One of the following is not a type of risks that executives must address. Which is it?

Founders Larry Page and Sergey Brin provide time and resources for Google employees to experiment. Some, such as the Android cell phone platform, have been big winners. Others, such astheOrkut and Buzz social networking systems, have failed. But Google will continue to experiment with new products and services. This is an example of which innovator DNA trait?

Which of the following statements about skunkworks is false?

The Kraft Heinz Company makes MiO Drops. This is an example of a high-tech source of innovation.