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The smaller the price elasticity of demand, the


A) steeper the demand curve will be through a given point.
B) flatter the demand curve will be through a given point.
C) more strongly buyers respond to a change in price between any two prices P1 and P2.
D) smaller the decrease in equilibrium price when the supply curve shifts rightward from S1 to S2.

E) None of the above
F) A) and C)

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Figure 5-10 Figure 5-10   -Refer to Figure 5-10. An increase in price from $20 to $30 would A) increase total revenue by $2,000. B) decrease total revenue by $2,000. C) increase total revenue by $1,000. D) decrease total revenue by $1,000. -Refer to Figure 5-10. An increase in price from $20 to $30 would


A) increase total revenue by $2,000.
B) decrease total revenue by $2,000.
C) increase total revenue by $1,000.
D) decrease total revenue by $1,000.

E) B) and C)
F) A) and C)

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Holding all other factors constant and using the midpoint method, if a candy manufacturer increases production by 20 percent when the market price of candy increases from $0.50 to $0.60, then supply is


A) inelastic, since the price elasticity of supply is equal to .91.
B) inelastic, since the price elasticity of supply is equal to 1.1.
C) elastic, since the price elasticity of supply is equal to 0.91.
D) elastic, since the price elasticity of supply is equal to 1.1.

E) A) and C)
F) A) and D)

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If a 40% change in price results in a 25% change in quantity supplied, then the price elasticity of supply is about


A) 0.63, and supply is elastic.
B) 0.63, and supply is inelastic.
C) 1.60, and supply is elastic.
D) 1.60, and supply is inelastic.

E) C) and D)
F) All of the above

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If the cross-price elasticity of demand for two goods is negative, then the two goods are complements.

A) True
B) False

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If a firm is facing elastic demand, then the firm should decrease price to increase revenue.

A) True
B) False

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Figure 5-8 Figure 5-8   -Refer to Figure 5-8. For prices above $5, demand is price A) elastic, and raising price will increase total revenue. B) inelastic, and raising price will increase total revenue. C) elastic, and lowering price will increase total revenue. D) inelastic, and lowering price will increase total revenue. -Refer to Figure 5-8. For prices above $5, demand is price


A) elastic, and raising price will increase total revenue.
B) inelastic, and raising price will increase total revenue.
C) elastic, and lowering price will increase total revenue.
D) inelastic, and lowering price will increase total revenue.

E) A) and D)
F) B) and D)

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Get Smart University is contemplating an increase in tuition to enhance revenue. If GSU feels that raising tuition would enhance revenue, it is


A) ignoring the law of demand.
B) assuming that the demand for university education is elastic.
C) assuming that the demand for university education is inelastic.
D) assuming that the supply of university education is elastic.

E) All of the above
F) B) and D)

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The difference between slope and elasticity is that slope


A) is a ratio of two changes, and elasticity is a ratio of two percentage changes.
B) is a ratio of two percentage changes, and elasticity is a ratio of two changes.
C) measures changes in quantity demanded more accurately than elasticity.
D) none of the above; there is no difference between slope and elasticity.

E) All of the above
F) None of the above

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If the price of gasoline rises, when is the price elasticity of demand likely to be the highest?


A) immediately after the price increases
B) one month after the price increase
C) three months after the price increase
D) one year after the price increase

E) All of the above
F) None of the above

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Which of the following is not a determinant of the price elasticity of demand for a good?


A) the time horizon
B) the steepness or flatness of the supply curve for the good
C) the definition of the market for the good
D) the availability of substitutes for the good

E) C) and D)
F) A) and C)

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Which of the following is likely to have the most price inelastic demand?


A) mint-flavored toothpaste
B) toothpaste
C) Colgate mint-flavored toothpaste
D) a generic mint-flavored toothpaste

E) B) and D)
F) C) and D)

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Which of the following is likely to have the most price elastic demand?


A) lattΓ©s
B) doctor's visits
C) eggs
D) natural gas

E) B) and C)
F) C) and D)

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Suppose the point (Q = 2,000, P = $60) is the midpoint on a certain downward-sloping, linear demand curve. Then


A) an increase in price from $40 to $42 will increase total revenue.
B) a decrease in price from $61 to $59 will leave total revenue unchanged.
C) the maximum value of total revenue is $120,000.
D) All of the above are correct.

E) A) and B)
F) None of the above

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When demand is inelastic, a decrease in price will cause


A) an increase in total revenue.
B) a decrease in total revenue.
C) no change in total revenue but an increase in quantity demanded.
D) no change in total revenue but a decrease in quantity demanded.

E) A) and B)
F) A) and D)

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Table 5-5 Table 5-5    -Refer to Table 5-5. Which of the three supply curves represents the most elastic supply? A) supply curve A B) supply curve B C) supply curve C D) There is no difference in the elasticity of the three supply curves. -Refer to Table 5-5. Which of the three supply curves represents the most elastic supply?


A) supply curve A
B) supply curve B
C) supply curve C
D) There is no difference in the elasticity of the three supply curves.

E) A) and C)
F) B) and D)

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Figure 5-4 Figure 5-4   -Refer to Figure 5-4. Assume, for the good in question, two specific points on the demand curve are (Q = 2,000, P = $15)  and (Q = 2,400, P = $12) . Then which of the following scenarios is possible? A) Both of these points lie on section BC of the demand curve. B) The vertical intercept of the demand curve is the point (Q = 0, P = $22) . C) The horizontal intercept of the demand curve is the point (Q = 5,000, P = $0) . D) Any of these scenarios is possible. -Refer to Figure 5-4. Assume, for the good in question, two specific points on the demand curve are (Q = 2,000, P = $15) and (Q = 2,400, P = $12) . Then which of the following scenarios is possible?


A) Both of these points lie on section BC of the demand curve.
B) The vertical intercept of the demand curve is the point (Q = 0, P = $22) .
C) The horizontal intercept of the demand curve is the point (Q = 5,000, P = $0) .
D) Any of these scenarios is possible.

E) C) and D)
F) A) and D)

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When demand is perfectly inelastic, the demand curve will be


A) negatively sloped, because buyers decrease their purchases when the price rises.
B) vertical, because buyers purchase the same amount as before whenever the price rises or falls.
C) positively sloped, because buyers increase their purchases when price rises.
D) positively sloped, because buyers increase their total expenditures when price rises.

E) A) and C)
F) B) and C)

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Figure 5-4 Figure 5-4   -Refer to Figure 5-4. The section of the demand curve from B to C represents the A) elastic section of the demand curve. B) perfectly elastic section of the demand curve. C) unit elastic section of the demand curve. D) inelastic section of the demand curve. -Refer to Figure 5-4. The section of the demand curve from B to C represents the


A) elastic section of the demand curve.
B) perfectly elastic section of the demand curve.
C) unit elastic section of the demand curve.
D) inelastic section of the demand curve.

E) None of the above
F) C) and D)

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Suppose that Juan Carlos is filling out a survey that he received in the mail. The survey asks him what he would do if the price of his favorite toothpaste increased. Juan Carlos reports that he would switch to a different brand. The survey asks what he would do if the price of all toothpastes increased. Juan Carlos reports that he must use toothpaste, so he would have to adjust his spending elsewhere. These examples illustrate the importance of


A) changes in total revenue in determining the price elasticity of demand.
B) a necessity versus a luxury in determining the price elasticity of demand.
C) the definition of a market in determining the price elasticity of demand.
D) the time horizon in determining the price elasticity of demand.

E) B) and C)
F) A) and D)

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