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Suppose you are given the following data on demand for a product. The price elasticity of demand (based on the midpoint formula) when price decreases from $9 to $7 is Suppose you are given the following data on demand for a product. The price elasticity of demand (based on the midpoint formula)  when price decreases from $9 to $7 is   A)  0.63. B)  1.16. C)  1.60. D)  2.27.


A) 0.63.
B) 1.16.
C) 1.60.
D) 2.27.

E) All of the above
F) A) and B)

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The larger the positive cross elasticity coefficient of demand between products X and Y, the


A) stronger their complementariness.
B) greater their substitutability.
C) smaller the price elasticity of demand for both products.
D) less sensitive purchases of each are to increases in income.

E) A) and B)
F) A) and C)

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A supply curve that is a vertical straight line indicates that


A) production costs for this product cannot be calculated.
B) the relationship between price and quantity supplied is inverse.
C) a change in price will have no effect on the quantity supplied.
D) an unlimited amount of the product will be supplied at a constant price.

E) C) and D)
F) A) and D)

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An income elasticity coefficient of −1.8 means the product is a normal good.

A) True
B) False

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A demand curve that is parallel to the horizontal axis is


A) perfectly inelastic.
B) perfectly elastic.
C) relatively inelastic.
D) relatively elastic.

E) None of the above
F) All of the above

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Sony is considering a 10 percent price reduction on its HD TV sets. If the price-elasticity coefficient for the sets in this price range is 0.75, then the price cut will cause


A) sales quantity to increase and revenues to also increase.
B) sales quantity to increase but revenues to decrease.
C) sales quantity to decrease and revenues to also decrease.
D) sales quantity to decrease but revenues to increase.

E) B) and C)
F) All of the above

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The demand for a luxury good whose purchase would exhaust a big portion of one's income is


A) perfectly price inelastic.
B) perfectly price elastic.
C) relatively price inelastic.
D) relatively price elastic.

E) A) and B)
F) C) and D)

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The price of season tickets to a performing arts theater decreases by 3 percent. As a result, the quantity demanded increases by 6 percent. The price elasticity of demand for season tickets is


A) 0.5.
B) 9.
C) 2.
D) 18.

E) A) and C)
F) A) and D)

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If 100 shirts are sold when the unit price is $10, while 75 shirts are sold when the unit price is $15, one can conclude that in this price range,


A) demand for the shirts is elastic.
B) demand for the shirts is inelastic.
C) demand for the shirts has shifted to the right.
D) consumers are quite sensitive to changes in the price of the shirt.

E) B) and C)
F) A) and D)

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Which of the following is not characteristic of the demand for a commodity that is elastic?


A) The relative change in quantity demanded is greater than the relative change in price.
B) Buyers are relatively sensitive to price changes.
C) Total revenue increases if price is increased.
D) The elasticity coefficient is greater than one.

E) A) and C)
F) B) and C)

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A supply curve that is parallel to the horizontal axis suggests that


A) the industry is organized monopolistically.
B) the relationship between price and quantity supplied is inverse.
C) a change in demand will change price in the same direction.
D) a change in demand will change the equilibrium quantity but not price.

E) A) and B)
F) None of the above

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If the income elasticity of demand for store brand macaroni and cheese is −3.00, this means that


A) store brand macaroni and cheese is a substitute for name brand macaroni and cheese.
B) store brand macaroni and cheese is a normal good.
C) store brand macaroni and cheese is an inferior good.
D) more store brand macaroni and cheese will be purchased when its price falls.

E) A) and C)
F) B) and C)

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If quantity demanded is completely unresponsive to price changes, demand is


A) perfectly inelastic.
B) perfectly elastic.
C) relatively inelastic.
D) relatively elastic.

E) B) and C)
F) A) and D)

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Which of the following is correct?


A) If the demand for a product is inelastic, a change in price will cause total revenue to change in the opposite direction.
B) If the demand for a product is inelastic, a change in price will cause total revenue to change in the same direction.
C) If the demand for a product is inelastic, a change in price may cause total revenue to change in either the opposite or the same direction.
D) The price elasticity coefficient applies to demand, but not to supply.

E) A) and B)
F) B) and C)

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When the price of a product is increased 10 percent, the quantity demanded decreases 15 percent. The price-elasticity of demand coefficient for this product is


A) 1.5.
B) 0.15.
C) 0.67.
D) 67.

E) C) and D)
F) A) and C)

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If the government tightens up on drug dealers and raises the costs of dealing illegal drugs, then the drug addicts' dollar expenditures to feed their addiction will tend to


A) increase because their demand is price-elastic.
B) decrease because their demand is price-Inelastic.
C) decrease because their demand is price-elastic.
D) increase because their demand is price-Inelastic.

E) A) and B)
F) All of the above

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The price elasticity of demand coefficient measures


A) buyer responsiveness to price changes.
B) the extent to which a demand curve shifts as incomes change.
C) the slope of the demand curve.
D) how far business executives can stretch their fixed costs.

E) None of the above
F) B) and C)

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Income elasticity measures the effect of a change in income on the purchases of some good or service.

A) True
B) False

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If the elasticity coefficient of supply is 0.7, supply is elastic.

A) True
B) False

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What is the most likely effect of the development of rental movies and online movie streaming on the movie theater (or cinema) industry?


A) decreased costs of producing movies
B) increased demand for movie theater tickets
C) movie theater tickets become an inferior good
D) increased price elasticity of demand for movie theater tickets

E) All of the above
F) A) and D)

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