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The market life cycle should be used for short run forecasting,because it provides a conceptual framework for understanding what changes typically occur over the life of an industry.

A) True
B) False

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A low-cost position protects firms against powerful buyers.

A) True
B) False

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Discount retailers like Walmart and dollar stores are prime substitutes for Aldi,because Aldi focuses on minimizing costs across its operations.

A) True
B) False

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Convincing rivals not to enter a price war,protection from customer pressure to lower prices,and the ability to better withstand cost increases from suppliers characterize which type of competitive strategy?


A) differentiation
B) overall low-cost leadership
C) differentiation focus
D) cost leadership focus

E) None of the above
F) A) and B)

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Many firms facing a turnaround situation try to reduce their costs by outsourcing the production of many inputs.

A) True
B) False

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The Commerce Bank gains customers by using reverse positioning to structure its offers.It pared down its offers to just four checking accounts.

A) True
B) False

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Competitive parity on the basis of differentiation permits a cost leader to maximize disadvantages and turn them into higher profits than competitors.

A) True
B) False

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Firms in turnaround situations find that cutting administrative expenses and inventories and speeding up collection of receivables provide no real value.

A) True
B) False

Correct Answer

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The primary aim of strategic management at the business level is


A) maximizing risk-return tradeoffs through diversification.
B) achieving competitive advantage.
C) maximizing differentiation of products and/or services.
D) achieving a low cost position.

E) A) and B)
F) None of the above

Correct Answer

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As markets mature,competition on the basis of differentiation is preferable to price competition.

A) True
B) False

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Renault both lessens the degree of rivalry it faces and increases entry barriers for new entrants by increasing productivity and lowering unit costs.

A) True
B) False

Correct Answer

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Which of the following is not a potential pitfall of an integrated overall low cost and differentiation strategy?


A) Firms that target too large a market that causes unit costs to increase.
B) Firms that underestimate the expenses associated with coordinating value-creating activities in the extended value chain.
C) Firms that fail to attain both strategies may end up with neither and become stuck-in-the-middle.
D) Firms that miscalculate sources of revenue and profit pools in the company industry.

E) A) and C)
F) A) and B)

Correct Answer

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As markets mature,


A) costs continue to increase.
B) application for patents increase.
C) differentiation opportunities increase.
D) there is increasing emphasis on efficiency.

E) A) and D)
F) A) and B)

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Few turnarounds require firms to analyze both the external and internal environments relevant to their firm.

A) True
B) False

Correct Answer

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The increasing use of technology in low tech industries has made competitive advantages more sustainable.

A) True
B) False

Correct Answer

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Firms in turnaround situations find that cutting administrative expenses and inventories and speeding up collection of receivables are ineffective strategies.

A) True
B) False

Correct Answer

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Improving business processes by reengineering them,benchmarking specific activities against industry leaders,encouraging employee input to identify excess costs,increasing capacity utilization,and improving employee productivity lead to a significant overall gain.These are examples of which turnaround strategy used by successful companies?


A) asset and cost surgery
B) selective product and market pruning
C) piecemeal productivity improvements
D) global expansion

E) None of the above
F) B) and C)

Correct Answer

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The experience curve concept suggests that production costs tend to decrease as production increases.

A) True
B) False

Correct Answer

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Rivals would find it difficult to challenge Atlas Door in the short run because of


A) strong customer loyalty.
B) low barriers to entry.
C) high threat of substitution.
D) low buyer switching costs.

E) C) and D)
F) A) and B)

Correct Answer

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A need for turnaround occurs only during the maturity or declining stage of the life cycle.

A) True
B) False

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