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Exam 4: Understanding Consumer Behavior

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Question 161

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All of the following are examples of Coppertone's product innovations except which?

A) sunscreen for babies
B) water-resistant sunscreen lotion
C) all-organic sunscreen
D) MyUV Alert app to provide reapplication reminders
E) continuous spray sunscreen

F) A) and C)
G) A) and B)

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Question 162

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Cognitive dissonance refers to

A) feelings of guilt for purchasing a product or service that was not consistent with a consumer's moral or ethical beliefs.
B) feelings of discomfort associated with purchasing something purely for the sake of prestige.
C) the feeling of postpurchase psychological tension or anxiety consumers may experience when faced with two or more highly attractive alternatives.
D) feelings of discontent after a purchase has been made when the product fails to perform up to expectations.
E) feelings of discontent before a purchase has been made when the customer finds out that he or she paid more for the product than necessary.

F) A) and D)
G) All of the above

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Question 163

Multiple Choice

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Consumers' purchases are often influenced by the views,opinions,or behaviors of others.Two aspects of personal influence that are important to marketers are opinion leadership and

Self-fulfillment in the Maslow hierarchy of needs is an example of the highest-order needs referred to as

The two major styles of family decision making are

Pepsi-Cola made "freshness" an important product attribute when it stamped freshness dates on its cans.Prior to doing so,few consumers considered freshness a relevant issue for soft drinks.Pepsi-Cola tried to change consumers' attitudes toward its soft drinks by

Figure 4-2 -Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models.The columns each show a brand like Apple,HTC,LG,Motorola,and Samsung.These brands are referred to as the __________ when consumers use these smartphone ratings to evaluate the products.

Among the three major racial/ethnic subcultures in the United States,African Americans rank as __________ in terms of spending power.

Figure 4-4 -In Figure 4-4,A represents the __________ influences that can affect the consumer purchase decision process.

Stephan was excited about his newly purchased laptop.It had all the features he wanted and was really fast with a great display for his gaming.In addition,the $1,200 price tag was reasonable.The same day he took it out of the box,he saw an online special for a similar computer,on sale for only $1 ,000.Suddenly he began to doubt his purchase decision and worried that maybe he hadn't gotten such a good deal.Stephan was most likely experiencing

Public sources of information for an external information search include which of these?

Between classes,many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.These college students are most likely involved in __________ problem-solving purchase situations.

An example of a marketer-dominated source of information consulted during an external search is

Rob only has 30 minutes for lunch,so he typically goes somewhere within a block or two of his building and is careful about what he orders.This is an example of which situational influence in the purchase decision process?

______________ occurs when a response elicited by one stimulus (cue) is generalized to another stimulus.Using the same brand name for different products is an application of this concept.

A(n) __________ for information is needed when past experience or knowledge is insufficient,the risk of making a wrong purchase decision is high,and the cost of gathering information is low.

Figure 4-4 -In Figure 4-4,C represents the __________ influences that can affect the consumer purchase decision process.

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two ideals-motivated groups,known as __________,includes mature,reflective,and well-educated people who value order,knowledge,and responsibility.

Which of the following statements about the VALS framework is false?

In the VALS framework,consumers who are looking for products and services that demonstrate success to their peers or to a peer group they aspire to are called